Don’t tell people how to do things,

tell them what to do and let them surprise you with their results.

I learned the value of hard work,

by working hard.

Farin Innovations

Creating Raving Fans Since 1999.

My name is Michael Farin. I am a serial entrepreneur and investor who has been developing websites and starting businesses since age 13. I’m a go-getter, a leader and a perfectionist, and I never give up.

More about me

I’m the Founder and CEO of Farin Innovations, Inc., a cutting-edge web design and development firm in Miami, Florida. I am also the Co-founder & CTO of Optuno (an FI Holdings, Inc. company). Together with my dedicated 40-member team, I indulge my passion for the Internet and create awesome websites for incredible businesses.

I’m also the Co-Founder and Managing Partner of EndLayer, LLC, a high-end managed website hosting and IT solutions provider backed by 40 years of combined experience.

I was an owner & CTO of, a leading online cancer and critical illness insurance platform prior to our acquisition in November of 2015. I also serve as an executive advisor at several other top web companies, including Basch Solutions & Frankel Interactive, where I’m the Director of Operations, and JBMF LLC, where I’m the co-founder and CTO.

“semi-pro fisherman” in my free time.

speak three languages (English, Spanish and Hebrew).

never met anyone who can type faster than I can.

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Food for thought. Some of my favorites.

  • Don’t tell people how to do things, tell them what to do and let them surprise you with their results.

    George S. Patton

  • Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.

    Helen Keller

  • I hated every minute of training, but I said, "Don't" quit. Suffer now and live the rest of your life as a champion.

    Muhammad Ali #RIP

  • Whatever you do in life, surround yourself with smart people who’ll argue with you.

    John Wooden

  • We make a living by what we get, but we make a life by what we give.

    Winston Churchill

  • Determination becomes obsession and then it becomes all that matters.

    Jeremy Irvine

  • Success is totally dependent upon drive and persistence. The extra energy required to make another effort or try another approach is the secret of winning.

    Denis Waitley

  • Everyone has their dreams. I don’t write my dreams down; they just live inside of me.


  • Activity without high levels of purpose is the drainer of your fortune.

    Tony Robbins